Specific, Measurable, Achievable, Results-Focused & Timebound

Growth Strategy

In March of 2017, they introduced our Velocity Growth Plan, named as such because we’re moving fast – and in a clearly defined direction.  

We know the most meaningful way to grow the business and create value for all of our stakeholders is by serving more customers more often. That’s why we’re focused on giving customers what they really want: hot, delicious food served quickly – with an overall experience and value for their money that meets their rising expectations.

Velocity makes the most of our competitive advantages, from our unmatched global scale to our iconic brand to our tremendous presence in local markets around the world.

The key pillars of their growth strategy are to: 

• Retaining the customers we have, fortifying and extending our areas of strength with focuses on breakfast and family occasions.

• Regaining the customers we had lost by improving the taste and quality of our food, enhancing convenience and offering strong value.

• Converting casual customers to more committed customers with coffee and snacks.